We started xETFs with a straightforward belief: good ETF design comes from deep experience, rigorous thinking, and honest communication. No hype, no jargon, just funds built with purpose and explained clearly.
Our team spans institutional markets, ETF product development, operations, compliance, and investor education. That range isn’t accidental. It’s what allows us to think carefully about how a product is designed, what risks it carries, how it operates day-to-day, and just as importantly, how to explain all of that in plain English to everyday investors.
Johnny Wu, Co-Founder and Chief Executive Officer
Johnny brings more than 20 years of Wall Street experience working with institutional clients and high-net-worth investors on portfolio construction and market strategy. He was formerly Head of Cross Asset Solutions at Barclays, where he led teams building derivatives-based strategies for hedge funds and sophisticated investors. That depth of real-market experience is central to how xETFs approaches product design: disciplined, practical, and grounded.
Kenneth Wong, Co-Founder and Chief Investment Officer
Kenneth joined xETFs in 2025 after spending six years at BlackRock, where he researched and developed new ETF products across equities, derivatives, and alternatives. Before that, he worked in Equity Capital Markets at Lazard and on Deutsche Bank’s Equity Derivatives Structuring team, designing investment strategies for both retail and institutional clients. Kenneth holds a B.A. from Stanford University and is a CFA charterholder. At xETFs, he leads a portfolio design process built around clear objectives, defined constraints, and honest risk tradeoffs, the kind of transparency we think every investor deserves.
Lisa Donohoe, CFO, COO and CCO
Lisa keeps xETFs’ financial, operational, and compliance foundation solid. She brings over 14 years of experience in executive leadership roles with emerging asset managers, plus a decade in investment banking at Merrill Lynch advising corporate clients. She holds a J.D. and M.B.A. from the University of Chicago, a B.S. from the University of Illinois, and is a CFA charterholder. Lisa embodies our view that strong governance and disciplined operations aren’t an afterthought; they’re built in from day one.
Jon Ryan, Head of Marketing
Jon leads our commitment to making things easy to understand. He previously served as Director of Marketing and Communications at MarketReader, a generative AI market intelligence firm, where he helped grow the business from pre-launch through enterprise. With over 10 years of experience in fintech, SaaS, and AI, including work as a fractional CMO and startup advisor, Jon knows how to strip away complexity and make products genuinely accessible. At xETFs, that means clearer product explanations and educational content that actually helps investors understand what they own.
Why This Team, Why Now
The people behind xETFs have spent careers across different corners of the financial world. That collective experience shapes everything: how we design products, how we manage risk, how we run the business, and how we talk about all of it.
We’re building xETFs to offer something genuinely different: innovative exposure through the ETF format, communicated with clarity, and designed to be accessible to all investors. We’re excited to get started, and even more excited to do it the right way.
This content is intended for educational purposes only. It does not constitute investment advice or an offer or solicitation and should not be used as the basis for any investment decision.
Carefully consider the Funds’ investment objectives, risk factors, charges and expenses before investing. This and additional information can be found in the Funds’ Prospectus and Summary Prospectus, which may be obtained by visiting www.xETFs.com/investor-materials. Read the Prospectus and Summary Prospectus carefully before investing.
Exchange Traded Concepts, LLC serves as the investment adviser. WallStreetX ETFs, Inc. dba xETFs serves as the sub-adviser. The Funds are distributed by Foreside Fund Services, LLC., which is not affiliated with xETFs, Exchange Traded Concepts, LLC, or any of its affiliates.
Investing involves risk, including possible loss of principal. The Fund’s return may not match or achieve a high degree of correlation with the return of the Index. To the extent the Fund’s investments are concentrated in or have significant exposure to a particular issuer, industry or group of industries, or asset class, the Fund may be more vulnerable to adverse events affecting such issuer, industry or group of industries, or asset class than if the Fund’s investments were more broadly diversified. Issuer-specific events, including changes in the financial condition of an issuer, can have a negative impact on the value of the Fund.
A new or smaller fund is subject to the risk that its performance may not represent how the fund is expected to or may perform in the long term. In addition, new funds have limited operating histories for investors to evaluate and new and smaller funds may not attract sufficient assets to achieve investment and trading efficiencies.
Shares are bought and sold at market price (closing price) not net asset value (NAV) and are not individually redeemed from the Fund. Market price returns are based on the midpoint of the bid/ask spread at 4:00pm Eastern Time (when NAV is normally determined) and do not represent the return you would receive if you traded at other times. Brokerage commissions will reduce returns.
