Meet the Team Behind xETFs

 

We started xETFs with a straightforward belief: good ETF design comes from deep experience, rigorous thinking, and honest communication. No hype, no jargon, just funds built with purpose and explained clearly.

Our team spans institutional markets, ETF product development, operations, compliance, and investor education. That range isn’t accidental. It’s what allows us to think carefully about how a product is designed, what risks it carries, how it operates day-to-day, and just as importantly, how to explain all of that in plain English to everyday investors.

 

Johnny Wu, Co-Founder and Chief Executive Officer

Johnny brings more than 20 years of Wall Street experience working with institutional clients and high-net-worth investors on portfolio construction and market strategy. He was formerly Head of Cross Asset Solutions at Barclays, where he led teams building derivatives-based strategies for hedge funds and sophisticated investors. That depth of real-market experience is central to how xETFs approaches product design: disciplined, practical, and grounded.

 

Kenneth Wong, Co-Founder and Chief Investment Officer

Kenneth joined xETFs in 2025 after spending six years at BlackRock, where he researched and developed new ETF products across equities, derivatives, and alternatives. Before that, he worked in Equity Capital Markets at Lazard and on Deutsche Bank’s Equity Derivatives Structuring team, designing investment strategies for both retail and institutional clients. Kenneth holds a B.A. from Stanford University and is a CFA charterholder. At xETFs, he leads a portfolio design process built around clear objectives, defined constraints, and honest risk tradeoffs, the kind of transparency we think every investor deserves.

 

Lisa Donohoe, CFO, COO and CCO

Lisa keeps xETFs’ financial, operational, and compliance foundation solid. She brings over 14 years of experience in executive leadership roles with emerging asset managers, plus a decade in investment banking at Merrill Lynch advising corporate clients. She holds a J.D. and M.B.A. from the University of Chicago, a B.S. from the University of Illinois, and is a CFA charterholder. Lisa embodies our view that strong governance and disciplined operations aren’t an afterthought; they’re built in from day one.

 

Jon Ryan, Head of Marketing

Jon leads our commitment to making things easy to understand. He previously served as Director of Marketing and Communications at MarketReader, a generative AI market intelligence firm, where he helped grow the business from pre-launch through enterprise. With over 10 years of experience in fintech, SaaS, and AI, including work as a fractional CMO and startup advisor, Jon knows how to strip away complexity and make products genuinely accessible. At xETFs, that means clearer product explanations and educational content that actually helps investors understand what they own.

 

Why This Team, Why Now

The people behind xETFs have spent careers across different corners of the financial world. That collective experience shapes everything: how we design products, how we manage risk, how we run the business, and how we talk about all of it.

We’re building xETFs to offer something genuinely different: innovative exposure through the ETF format, communicated with clarity, and designed to be accessible to all investors. We’re excited to get started, and even more excited to do it the right way.

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Carefully consider the Funds’ investment objectives, risk factors, charges and expenses before investing. This and additional information can be found in the Funds’ Prospectus and Summary Prospectus, which may be obtained by visiting https://funds.xETFs.com/investor-materials. Read the Prospectus and Summary Prospectus carefully before investing.

Exchange Traded Concepts, LLC serves as the investment adviser. WallStreetX ETFs, Inc. dba xETFs serves as the sub-adviser. The Funds are distributed by Foreside Fund Services, LLC., which is not affiliated with xETFs, Exchange Traded Concepts, LLC, or any of its affiliates.

Investing involves risk, including possible loss of principal. The Fund’s return may not match or achieve a high degree of correlation with the return of the Index. To the extent the Fund’s investments are concentrated in or have significant exposure to a particular issuer, industry or group of industries, or asset class, the Fund may be more vulnerable to adverse events affecting such issuer, industry or group of industries, or asset class than if the Fund’s investments were more broadly diversified. Issuer-specific events, including changes in the financial condition of an issuer, can have a negative impact on the value of the Fund.

A new or smaller fund is subject to the risk that its performance may not represent how the fund is expected to or may perform in the long term. In addition, new funds have limited operating histories for investors to evaluate and new and smaller funds may not attract sufficient assets to achieve investment and trading efficiencies.

Shares are bought and sold at market price (closing price) not net asset value (NAV) and are not individually redeemed from the Fund. Market price returns are based on the midpoint of the bid/ask spread at 4:00pm Eastern Time (when NAV is normally determined) and do not represent the return you would receive if you traded at other times. Brokerage commissions will reduce returns.

Covered Call Strategy Risk. A covered call strategy involves writing (selling) covered call options in return for the receipt of premiums. By employing this strategy, each Fund’s upside participation is capped, meaning investors will not benefit from increases in the underlying reference asset above the exercise price of the options. However, investors remain exposed to the full downside risk, as the Fund continues to bear the risk of underlying reference asset price declines. The premiums received from the options may not be sufficient to offset any losses sustained from underlying reference asset price declines over time. In rapidly rising markets, the Fund may significantly underperform the underlying reference asset, as gains above the exercise price are forfeited. As a result, the risks associated with writing covered call options may be similar to the risks associated with writing put options. Exchanges may suspend the trading of options during periods of abnormal market volatility. Suspension of trading may mean that an option seller is unable to sell options at a time that may be desirable or advantageous to do so.

Derivatives Risk. The use of derivative instruments involves risks different from, or possibly greater than, the risks associated with investing directly in securities and other traditional investments. These risks include: (i) the risk that the counterparty to a derivative transaction may not fulfill its contractual obligations; (ii) risk of mispricing or improper valuation; and (iii) the risk that changes in the value of the derivative may not correlate perfectly with the underlying asset. Derivative prices are highly volatile and may fluctuate substantially during a short period of time. Such prices are influenced by numerous factors that affect the markets, including, but not limited to: changing supply and demand relationships; government programs and policies; national and international political and economic events, changes in interest rates, inflation and deflation and changes in supply and demand relationships. Trading derivative instruments involves risks different from, or possibly greater than, the risks associated with investing directly in securities. Derivative contracts ordinarily have leverage inherent in their terms. The low margin deposits normally required in trading derivatives, including futures contracts, permit a high degree of leverage. Accordingly, a relatively small price movement may result in an immediate and substantial loss. The use of leverage may also cause the Fund to liquidate portfolio positions when it would not be advantageous to do so in order to satisfy its obligations or to meet collateral segregation requirements. The use of leveraged derivatives can magnify potential for gain or loss and, therefore, amplify the effects of market volatility on share price.

There is no guarantee that the Fund will be successful in its attempt to pay weekly distributions, which are not guaranteed and may be modified or discontinued at any time. A distribution may consist of a return of capital, ordinary income, qualified dividend income, and /or capital gains. A return of capital is a distribution that exceeds the Fund’s current and accumulated earnings and profits and is not taxable as current income. Instead, it reduces an investor’s tax basis in their shares and may result in a higher capital gain or lower capital loss when the shares are sold.

There is no guarantee that the Fund’s investment strategy will be properly implemented, and an investor may lose some or all of its investment. There is no guarantee that the Fund will be successful in its attempt to pay weekly distributions or consistent exposure to NVDA or TSLA. An investment in the Fund is not an investment in NVDA or TSLA. The Fund’s strategy will not capture all potential gains if NVDA’s or TSLA’s share price increases in value. The Fund’s strategy is subject to all potential losses if NVDA’s or TSLA’s share price decreases in value, which may not be offset by premium income received by the Fund.